Traditional Data Collection Methods
Traditional sales and market intelligence providers use different methods for collecting their information, including phone surveys, digital scraping, and data modeling, each with its own limitations. Phone surveys are time-consuming and don’t scale well. Scraping code off a website is easy, but only offers insights into the technologies used to support a website. Modeling is fast, but because it doesn’t use complete data sets, it tends to produce inconsistent results.
The HG Data Way
We take a scientific approach to gathering, processing, and curating business intelligence. We use advanced data science and our own proprietary IP to process billions of structured and unstructured documents on the internet. We then use a combination of automated processes and human validation to continuously refine the data to ensure accuracy so that sales and marketing teams can use this information to out-market, out-sell, and out-grow their competition.
Technographics in Action.
Technographic data shows you the hardware and software technologies companies use to run their business. By knowing the technology products installed at your accounts, you can be more precise in your targeting and outreach, leading to faster conversion and close rates.