Technographics for B2B Digital Display Advertising ebook

Technographics provide a complete picture of the hardware and software technologies used at a particular company location. With technographics added to a digital ad campaign strategy, technology installation information can be factored into the ad campaign execution so that advertisers can deliver customized ads to the companies that matter. This eBook will provide advertising and marketing professionals with an introduction to technographics and how they can smartly apply them to better target their advertising efforts.