Targeted advertising can increase click through rates by 670%, according to the American Marketing Association. And if you’re a B2B marketer, technographic data allows you to target your ads to the right audience so that you can achieve similar results.
Use Technographics to Select the Right Audience for Your Display Ad Campaigns
- Competitive: target your ads to your competitor’s customers directly, showing them how you address well-known pain points
- Complementary: display ads to users of products that are interoperable with yours, highlighting how you enhance their existing solution
- Upsell/Cross-sell: send relevant upsell/cross-sell ads to users of a specific hardware or software technology product