Expand Your TAM with Technographics
Most sales and marketing teams underestimate the size of their total available market (TAM). Companies who use technographics to find their TAM, typically find their true revenue opportunity is 3x – 5x larger than their original projections.
Technographics Help You Pinpoint the Right Revenue Opportunities
- Identify the Right Accounts: have a technology product that enhances another solution? Use technographic data to find new accounts that use this solution. Then reach out to them with a message that shows how you improve what they have.
- Challenge Competitors: tech install data can identify new accounts that use your competitors’ products so you can target them with a message that directly addresses well-known pain points.