Most sales and marketing teams underestimate the size of their total available market (TAM). Companies who use technographics to find their TAM, typically find their true revenue opportunity is 3x – 5x larger than their original projections.
Technographics Help You Pinpoint the Right Revenue Opportunities
- Identify the Right Accounts: have a technology product that enhances another solution? Use technographic data to find new accounts that use this solution. Then reach out to them with a message that shows how you improve what they have.
- Challenge Competitors: tech install data can identify new accounts that use your competitors’ products so you can target them with a message that directly addresses well-known pain points.