Bedrock Data Uses Technographics to Reach Cloud Markets

THE CUSTOMER

Bedrock Data provides the leading data integration service to connect, clean and continuously synchronize data from multiple cloud systems in real-time. Bedrock Data connects multiple business applications to align and unify data for improved team alignment, greater agility and a single view of the customer. Top connected systems include HubSpot, Marketo, Pardot, ConnectWise, Salesforce, Microsoft Dynamics, NetSuite, SugarCRM, Zoho, Insightly, Base CRM, Pipedrive and Cvent.

THE CHALLENGE

As Bedrock Data builds its marketing programs to reach prospective customers, being able to identify companies that are using two or more cloud-based data systems allows them to be highly relevant with their messaging and use cases for prospects.

THE SOLUTION

Dataset/Products

  • HG Data Technographics for Cloud-based Solutions

Benefits

  • Allows marketing and sales teams to identify ideal potential customers that use multiple cloud-based data systems
  • Existing leads enriched with technographic data for more effective targeting
  • More targeted marketing efforts turn into sales successes in less than 30 days