B2B Targeting for Programmatic Display Success

One of the best ways to drive the value of digital advertising to your clients is to deliver results that are beyond ordinary. But if you’re deploying display advertising and programmatic marketing campaigns based on traditional firmographics and broad-based, generic list pulls, you can’t expect your client’s digital ad campaign to perform like a star.

With HG Data Audience segments, you can now achieve the extraordinary results your clients desire by hyper-targeting their display advertising campaigns using our extensive library of technology installation data – what we call technographics.