Account Based Sales Development: What You Need to Be Successful

You’ve heard all benefits of account based sales development: better alignment between sales and marketing, increased engagement with target accounts, and larger deal sizes leading to higher revenues. That’s great, who wouldn’t want that? But how do you get there?

Although implementing an ABS strategy varies somewhat from company to company, we’ve learned quite a bit about what it takes to do it successfully from our customers as well as our own sales and marketing teams. In this webinar, you’ll learn:

• How ABS has made our customers more effective in their sales and marketing outreach
• The process we went through to achieve ABS success
• The key ingredient to aligning sales and marketing to achieve the best results with ABS