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Business Intelligence

  • Overview & Presentation

    How to Choose a Data Provider

    Data strategy brilliance often precedes market success, but even if you succeed in implementing a comprehensive data strategy ...

  • Case Study

    Modern Analytics Fuels Business Intelligence

    Technographics used to drive better business outcomes with predictive modeling

Company Culture

  • Videos & Webinars

    HG Data Build Process

    We process billions of documents a month to extract valuable technographics for our customers

  • Overview & Presentation

    HG Data Company Overview

    Quick overview on what we do and how we do it

  • Overview & Presentation

    How We Build It

    Diagram shows our proprietary process for processing, cleaning and curating our data

  • Podcast

    Podcast: Great Insights from Unexpected Places

    Former CEO, Craig Harris, shares insights on 805connect podcast.

Sales & Marketing

  • Overview & Presentation

    A Data Driven Approach to Implementing the Demand Unit Waterfall

    Learn data-driven approaches to driving demand using the SiriusDecisions Demand Unit Waterfall

  • Overview & Presentation

    Account Based Sales Development: What You Need to Be Successful

    Strategies, tips and examples of what it takes to achieve success with ABS

  • Case Study

    Bedrock Data Uses Technographics to Reach Cloud Markets

    Technographics help identify ideal potential customers that use multiple cloud-based data systems

  • eBook

    Better ABM with Technographics in Salesforce

    This eBook will guide you with all you need to know to improve the effectiveness of your ABM campaigns.

  • Videos & Webinars

    Better Account Based Marketing: What You Need to Know

    There’s a lot of data available to B2B marketers, but what is the right data, and how do you apply it?

  • Case Study

    Fueling Marketing Outreach

    Technographics used to reach new prospects and accelerate sales pipeline

  • Product Data Sheet

    HG Audience Data sheet

    Modernize your digital targeting strategy with data-driven precision at scale

  • Product Data Sheet

    HG Data for Salesforce Data Sheet

    HG Data for Salesforce brings comprehensive technographic information to Salesforce.com with clicks instead of code

  • Videos & Webinars

    HG Data for Salesforce Video

    See how HG Data for Salesforce makes it easy for you to access and use technographics directly in Salesforce

  • Overview & Presentation

    HG Focus Account Creation Overview

    Quick guide on how to set up your HG Focus account and use it's most popular features.

  • Videos & Webinars

    HG Focus Best Practices

    Short animated presentation shows you how to use the most productive features of HG Focus.

  • Product Data Sheet

    HG Focus Data Sheet

    Spend more time selling and less time searching with HG Focus

  • Videos & Webinars

    HG Focus Overview

    Short animated video covering the main features and benefits of HG Focus.  

  • eBook

    How Better Data Can Supercharge Your ABM Program

    See how technographics can help you be more effective in your outreach.

  • Case Study

    insightsoftware.com Uses Technographics to Find New Opportunities

    Technographics increased size of total available market by 22%

  • Case Study

    Intacct Improves Sales Focus and Close Rates

    Technographics help SDRs identify the best prospects for faster close rates

  • Videos & Webinars

    Targeted Outreach: How to Get Noticed

    This webinar will show you how do you make sure your outreach stands out and leads to further engagement

  • eBook

    Technographics for B2B Digital Display Advertising ebook

    We’re in a brand new era of digital display advertising, with the ability for highly targeted, programmatic campaigns.

  • Case Study

    Tegile Uses Technographics to Deliver More Predictable Results

    See how Tegile uses technographics to identify accounts that are 64% more likely to turn into closed/won revenue

  • Overview & Presentation

    The Right Technographics for B2B Marketers

    Choosing the right technographics helps you be more effective and relevant in your outreach

  • Videos & Webinars

    Turning Data into Sales

    How to expand your market, sharpen your focus, and implement a data-driven approach to account-based marketing sales strategies

  • Overview & Presentation

    Why You Need Technographics Inside Your Salesforce CRM

    Having technographics embedded directly in Salesforce allows you to see the software and hardware products installed at your ...

  • Case Study

    Zendesk Uses Technographics for Competitive Conquesting

    See how Zendesk used technographics to identify competitors and win back market share