Increase Marketing ROI with High-Value Technographics

Whether you’re segmenting a list for a demand generation campaign, looking for white space opportunities, feeding your predictive analytics engine, or implementing an ABM strategy, you need reliable tech install information to achieve the best results.

Enrich Your Salesforce Accounts with Technographics

Our HG Data for Salesforce app embeds technographics in Salesforce so you can:

  • Target the right prospects and accounts
  • Score and rank accounts by technology usage
  • Build insightful reports
  • Streamline workflows and business processes

Focus Your Marketing on the Right Accounts

Our HG Data Platform lets you quickly see which companies use hardware or software technology that complements or competes with your own offering. Use the platform to:

  • See the total available market for your solution
  • Generate campaign segments for your demand gen programs
  • Build campaign segments you can use instantly in your Salesforce CRM or Marketo MAP

Drive Higher ROI from Your Digital Display Advertising

Choose our custom data segments to target your digital display advertising by technology. Your programmatic advertising provider couples our datasets with your creative, serving up your ads on the sites your prospects visit most – giving you targeted actions for competitive takeaway, complementary, or up-sell/cross-sell campaigns.