Top 6 Ways to Drive More Demand in 2019 with Technographics
In this holiday blog post, we’ve wrapped up the top 6 ways technographics can help you achieve your revenue goals in the new year. Each of the six tips below shows you exactly how tech install data can help you achieve your sales and marketing objectives in a short one-page brief that describes the challenge, solution, and a customer implementation example.
We hope you enjoy this year-end gift and look forward to helping your grow your business in the new year!
1) ABM: Drive Higher Conversion Rates on Your Target Accounts
66% of marketers are using or plan to use technographics to select the right accounts for theirABM programs. See how technographics help you target the right accounts from the start.
2) Sell to The Right Accounts
In a recent survey by OutboundWorks, only 50% of the sales organizations surveyed felt confident their teams were engaging the most strategic accounts. If you want to make sure your sales team is talking to the right companies, you need technographic data.
3) Use Account Scoring to Prioritize Prospects That Drive Sales
Technographics allow growing businesses to identify accounts that are 50% more likely to convert into closed/won revenue. See how you can implement technographics-based account scoring to maximize sales.
4) Expand Your Total Available Market
Most sales and marketing teams underestimate the size of their total available market (TAM). Companies who use technographics to find their TAM, typically find their true revenue opportunity is 3x – 5x larger than their original projections.
5) Grow Revenue from Your Marketing Campaigns
Using the right data to select accounts for your demand gen campaigns increases the selling price for your product by 35-40% (according to SiriusDecisions). So if you want to make sure your campaigns don’t only get clicks, but also contribute to the bottom line you need technographics to target the best accounts.
6) Make Your Digital Ads Convert
Targeted advertising can increase click through rates by 670%, according to the American Marketing Association. And if you’re a B2B marketer, technographic data allows you to target your ads to the right audience so that you can achieve similar results.