Turning Data

Into Information.

ABM

  • ABM

    A Refresher on the Right Data for ABM Success

    As you may have seen in our last two blog posts, we’re spending the first few weeks of 2018 talking about resolutions related ...

  • ABM

    Achieve Strong ABM Results All Year Long by Implementing Measurement into Your Program

    Did you know Statistic Brain found that just over half of respondents maintain their New Year’s resolutions past the one ...

  • ABM

    Better ABM from Better Data – A Series from HG Data & TechTarget

    We recently partnered up with TechTarget to develop a blog series centered around how you can extract the most value from ...

  • ABM

    Better ABM from Better Data: Micro-messaging for More Effective B2B Campaigns

    So far in our blog series we have covered how to develop target account profiles that work (part 1) and how to create a ...

  • ABM

    Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

    In the first blog of our Better ABM from Better Data blog series last blog post, we talked about the importance of ...

  • ABM

    Build an ABM Strategy that Works with Your Business

    Outbound marketing. Inbound marketing. Viral marketing. Content marketing. Email marketing. Drip marketing. Niche marketing. ...

  • ABM

    Don’t Let Your Data Break Your ABM Program – Make Sure it’s Complete and Accurate

    We’ve been talking about account based marketing (ABM) resolutions for 2018 and so far we’ve covered resolutions on starting ...

  • ABM

    How Better Data Can Supercharge Your ABM Program eBook

    > Download ABM ebook Successful account-based marketing (ABM) strategies are based on knowing your customer. In fact, the ...

  • ABM

    Take Your ABM Program to the Next Level with These Key Tactics

    In our last two posts on account based marketing (ABM) resolutions, we explored the data that goes into building a successful ...

  • ABM

    The Top 5 Resolutions for ABM Success in 2018

    This post was edited on 1/24/2018 to include links to all 5 parts of our ABM Resolutions for Success blog series… And ...

  • ABM

    Top 6 Revenue Generating Uses Cases for Technographics Webinar Recap

    In our recent “How Technographics Help You Find and Close Business Faster” webinar, we covered the top six revenue generating ...

  • ABM

    You Know You Need to Up Your ABM Game in 2018 – But Do You Know Why?

    We’re a week into 2018 – are you still working on those New Year’s resolutions? You’re no doubt committed to the ...

Big Data

  • Big Data

    5 Data Futurists to Follow on Medium Right Now

    Long before there was Medium, people relied on clay tablets to document thoughts and theories. Innovative in their own right, ...

  • Big Data

    8 Data-Driven Podcasts You Need To Hear Right Now

    Time is limited today, and the thousands of podcasts make it hard to identify those truly worth listening to. These ...

  • Big Data

    Big Data: The Performance-Enhancing Method of Choice at the 2016 Olympic Games

    The 2016 Olympics officially kicked off in Rio de Janeiro last week and nowhere is the use of data and analytics more ...

  • Big Data

    Combining Purchase Intent & Technographics for Better Targeting

    HG Data and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both tech install ...

  • Big Data

    Data Mining For Dates: How Chris McKinlay Became The Most Popular Man on OkCupid

    It was his mind – not his heart – that drove Chris McKinlay to OkCupid in the summer of 2012. Like 124.6 million Americans, ...

  • Big Data

    Technically Speaking: An Interview with Every Market Media CEO Rick Holmes

    Rick Holmes doesn’t need an alarm clock, keeps a to-not-do list, and walks to work every day. He’s also an award-winning ...

  • Big Data

    The Right Data Fuels the Artificial Intelligence Race

    In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their ...

Business Intelligence

  • Business Intelligence

    6 Steps to Avoid Pitfalls and Problems After a Series B Funding Round

    “To be prepared is half the victory.” I’m opening with this quote from author Miguel de Cervantes as a way to lead into ...

  • Business Intelligence

    Account Scoring with Technographics in Salesforce

    Welcome to the first installment of our SalesOps Insider blog series. Our goal with this series is to provide you with quick ...

  • Business Intelligence

    Account-Based Marketing is Good, But Third-Party Data Makes it Great

    There was a time when the notion that marketing could be automated and machines could nurture customer relationships was ...

  • Business Intelligence

    Best in Class Technographics Now Easier to Use Than Ever in Salesforce

    Recently, Salesforce shared some exciting research from IDC on the “Salesforce Economy,” showing how the collective impact of ...

  • Business Intelligence

    Better ABM from Better Data: Micro-messaging for More Effective B2B Campaigns

    So far in our blog series we have covered how to develop target account profiles that work (part 1) and how to create a ...

  • Business Intelligence

    Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

    In the first blog of our Better ABM from Better Data blog series last blog post, we talked about the importance of ...

  • Business Intelligence

    Build an ABM Strategy that Works with Your Business

    Outbound marketing. Inbound marketing. Viral marketing. Content marketing. Email marketing. Drip marketing. Niche marketing. ...

  • Business Intelligence

    How Technographics Help B2B Companies Identify and Focus on the Right Opportunities

    One of the most interesting parts of my job is getting the opportunity to interview customers to see how they’re using ...

  • Business Intelligence

    How to Find New B2B Prospects Using Technographics

    Bedrock Data, the maker of a leading cloud-based, data integration platform had an interesting challenge. They had developed ...

  • Business Intelligence

    Modern Analytics Uses Technographics to Maximize Business Intelligence

    For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support ...

  • Business Intelligence

    See How Terminus and SalesLoft use HG Data to Find the Right Prospects

    Summary HG Data, SalesLoft and Terminus recently shared the stage at RainMaker 2017 to discuss how technographics from HG ...

  • Business Intelligence

    Target Your B2B Display Ads More Effectively with HG Audience

    We’re excited to announce the launch of our new HG Audience segments designed to improve targeting for B2B digital ...

  • Business Intelligence

    Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing

    SalesLoft converts targets into customers with multi-channel, multi-touch sales communications, and gives customers a single ...

  • Business Intelligence

    The Right Data Fuels the Artificial Intelligence Race

    In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their ...

  • Business Intelligence

    The Right Technographics for B2B Technology Marketers

    Why You Need Technographics If your sales and marketing teams are reaching out to prospective buyers, being relevant is an ...

Company Culture

  • Company Culture

    8 Team Building Lessons

    There may not be a one-size-fits-all playbook to help startups build productive teams. And there’s no one way to transition ...

  • Company Culture

    HG Data 2016 and Beyond

    As we ring out the year and close the books on 2016 at HG Data, it’s the perfect time to reflect on the past 12 months and ...

  • Company Culture

    HG Data Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event

    Students from the UCSB Data Science Club were recently invited to HG Data headquarters to participate in an eight-hour ...

  • Company Culture

    John Connell-HG Data’s New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape

    HG Data is pleased to introduce you to John Connell, our new VP of Digital Strategy.  John is an experienced digital product ...

  • Company Culture

    Meet Customer Success Manager Andres Malovos

    What does your role as customer success manager at HG Data entail? Being in Customer Success at HG Data extends beyond the ...

  • Company Culture

    Technically Speaking: An Interview with Every Market Media CEO Rick Holmes

    Rick Holmes doesn’t need an alarm clock, keeps a to-not-do list, and walks to work every day. He’s also an award-winning ...

  • Company Culture

    The Holy Grail of Data for B2B Technology Companies

    In our company video, you mention that HG stands for the Holy Grail of Data and that the mission of the company is to live up ...

Industry Leaders

  • Industry Leaders

    20 Years of Inside Sales Success

    Over the last two decades Trish Bertuzzi has promoted inside sales as a community, profession, and engine for revenue growth. ...

  • Industry Leaders

    A Customer-Centric Approach to Sales Intelligence

    Technically Speaking: An Interview with Martin Wise, CEO and Founder, RelPro  RelPro is a software as a service (SaaS) ...

  • Industry Leaders

    Driving Engagement and Sales Conversion

    Driving engagement and sales conversion in today’s market means increasing customer and prospect conversations through phone, ...

  • Industry Leaders

    HG Data Ranked as a Leader in G2 Crowd’s 2018 Best Sales Intelligence Software Report

    Thanks to the support and reviews from our customers, we recently landed a few accolades from G2 Crowd. Among the honors: We ...

  • Industry Leaders

    Intelliverse® Integrates HG Focus to Help Companies Accelerate Sales

    For 30 years, Intelliverse® has worked with companies of all sizes and industries to increase and accelerate sales, while ...

  • Industry Leaders

    Katie Bullard Talks Data Quality, ABM, & Triathlons

    DiscoverOrg has been a pioneer in the sales and marketing intelligence software industry since 2007. The DiscoverOrg platform ...

  • Industry Leaders

    Technically Speaking: An Interview with Every Market Media CEO Rick Holmes

    Rick Holmes doesn’t need an alarm clock, keeps a to-not-do list, and walks to work every day. He’s also an award-winning ...

  • Industry Leaders

    Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm

    2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology ...

  • Industry Leaders

    Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing

    SalesLoft converts targets into customers with multi-channel, multi-touch sales communications, and gives customers a single ...

  • Industry Leaders

    The Holy Grail of Data for B2B Technology Companies

    In our company video, you mention that HG stands for the Holy Grail of Data and that the mission of the company is to live up ...

Innovation

  • Innovation

    A Customer-Centric Approach to Sales Intelligence

    Technically Speaking: An Interview with Martin Wise, CEO and Founder, RelPro  RelPro is a software as a service (SaaS) ...

  • Innovation

    Best in Class Technographics from HG Data Now Available in Salesforce

    If you’re a Salesforce user, you’ll be happy to hear we recently launched HG Connect on the Salesforce AppExchange to give ...

  • Innovation

    Combining Purchase Intent & Technographics for Better Targeting

    HG Data and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both tech install ...

  • Innovation

    HG Data Lightning Data App Makes Technographics Available in Salesforce

    We recently teamed up with Salesforce at Dreamforce 2017 to announce our new Lightning Data app, HG Data for Salesforce. With ...

  • Innovation

    Marketing’s Evolving Accountability and The Future of Content Analytics

    Marketing has evolved into a profession significantly more complex and far-reaching than what it was in its early days. ...

  • Innovation

    Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing

    SalesLoft converts targets into customers with multi-channel, multi-touch sales communications, and gives customers a single ...

  • Innovation

    The Holy Grail of Data for B2B Technology Companies

    In our company video, you mention that HG stands for the Holy Grail of Data and that the mission of the company is to live up ...

  • Innovation

    The Right Data Fuels the Artificial Intelligence Race

    In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their ...

Sales & Marketing

  • Sales & Marketing

    20 Years of Inside Sales Success

    Over the last two decades Trish Bertuzzi has promoted inside sales as a community, profession, and engine for revenue growth. ...

  • Sales & Marketing

    A Customer-Centric Approach to Sales Intelligence

    Technically Speaking: An Interview with Martin Wise, CEO and Founder, RelPro  RelPro is a software as a service (SaaS) ...

  • Sales & Marketing

    A Refresher on the Right Data for ABM Success

    As you may have seen in our last two blog posts, we’re spending the first few weeks of 2018 talking about resolutions related ...

  • Sales & Marketing

    Account Based Sales Development for B2B Marketers: What You Need to Be Successful

    Account Based Sales (ABS) development can lead to some great things, including better alignment between sales and marketing, ...

  • Sales & Marketing

    Account Scoring with Technographics in Salesforce

    Welcome to the first installment of our SalesOps Insider blog series. Our goal with this series is to provide you with quick ...

  • Sales & Marketing

    Account-Based Marketing is Good, But Third-Party Data Makes it Great

    There was a time when the notion that marketing could be automated and machines could nurture customer relationships was ...

  • Sales & Marketing

    Achieve Strong ABM Results All Year Long by Implementing Measurement into Your Program

    Did you know Statistic Brain found that just over half of respondents maintain their New Year’s resolutions past the one ...

  • Sales & Marketing

    Best in Class Technographics from HG Data Now Available in Salesforce

    If you’re a Salesforce user, you’ll be happy to hear we recently launched HG Connect on the Salesforce AppExchange to give ...

  • Sales & Marketing

    Best in Class Technographics Now Easier to Use Than Ever in Salesforce

    Recently, Salesforce shared some exciting research from IDC on the “Salesforce Economy,” showing how the collective impact of ...

  • Sales & Marketing

    Better ABM from Better Data – A Series from HG Data & TechTarget

    We recently partnered up with TechTarget to develop a blog series centered around how you can extract the most value from ...

  • Sales & Marketing

    Better ABM from Better Data: Micro-messaging for More Effective B2B Campaigns

    So far in our blog series we have covered how to develop target account profiles that work (part 1) and how to create a ...

  • Sales & Marketing

    Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

    In the first blog of our Better ABM from Better Data blog series last blog post, we talked about the importance of ...

  • Sales & Marketing

    Build an ABM Strategy that Works with Your Business

    Outbound marketing. Inbound marketing. Viral marketing. Content marketing. Email marketing. Drip marketing. Niche marketing. ...

  • Sales & Marketing

    Don’t Let Your Data Break Your ABM Program – Make Sure it’s Complete and Accurate

    We’ve been talking about account based marketing (ABM) resolutions for 2018 and so far we’ve covered resolutions on starting ...

  • Sales & Marketing

    Driving Engagement and Sales Conversion

    Driving engagement and sales conversion in today’s market means increasing customer and prospect conversations through phone, ...

  • Sales & Marketing

    HG Data Lightning Data App Makes Technographics Available in Salesforce

    We recently teamed up with Salesforce at Dreamforce 2017 to announce our new Lightning Data app, HG Data for Salesforce. With ...

  • Sales & Marketing

    HG Data Product Portfolio

    Access premium technographics for powerful, actionable insights directly in your Salesforce CRM. HG Data for Salesforce ...

  • Sales & Marketing

    HG Data Ranked as a Leader in G2 Crowd’s 2018 Best Sales Intelligence Software Report

    Thanks to the support and reviews from our customers, we recently landed a few accolades from G2 Crowd. Among the honors: We ...

  • Sales & Marketing

    HG Data Ranked as a Leader in G2 Crowd’s 2018 Best Sales Intelligence Software Report for Second Consecutive Quarter

    Thanks to the support and reviews from our customers, we were once again ranked as a leader in G2 Crowd’s latest Best ...

  • Sales & Marketing

    HG Data Ranked as Leader in G2 Crowd’s 2018 Best Sales Intelligence Software Report for Third Consecutive Quarter

    Thanks to the support and reviews from our customers, we were once again ranked as a leader in G2 Crowd’s latest Best ...

  • Sales & Marketing

    HG Data Wins Salesforce Demo Jam Competition

    Every month, Salesforce sponsors a fun head-to-head competition between 4-6 partner vendors, who each get 3 minutes to ...

  • Sales & Marketing

    How Better Data Can Supercharge Your ABM Program eBook

    > Download ABM ebook Successful account-based marketing (ABM) strategies are based on knowing your customer. In fact, the ...

  • Sales & Marketing

    How Technographics Help B2B Companies Identify and Focus on the Right Opportunities

    One of the most interesting parts of my job is getting the opportunity to interview customers to see how they’re using ...

  • Sales & Marketing

    How Technographics Help Define and Target Demand in the SiriusDecisions Demand Unit Waterfall

    Business-to-business companies seeking to improve sales processes are adopting SiriusDecisions’ Demand Unit Waterfall ...

  • Sales & Marketing

    How Technographics Help You Find the Right Prospects for Your Outbound Marketing Campaigns

    Bedrock Data marketer, Zak Pines (AKA Moneyball Marketer), recently shared some impressive results with us regarding a series ...

  • Sales & Marketing

    How to Find New B2B Prospects Using Technographics

    Bedrock Data, the maker of a leading cloud-based, data integration platform had an interesting challenge. They had developed ...

  • Sales & Marketing

    How to Triple the Engagement of Your B2B Campaigns with Technographics

    As marketers, we’re constantly looking to be relevant with our outreach. That’s because we know that relevancy increases the ...

  • Sales & Marketing

    How to Win a Salesforce Demo Jam Event

    Three Minutes to Shine I tend to get pretty excited about sales and marketing technology. Maybe it’s not the best ...

  • Sales & Marketing

    Identify More Revenue Opportunities with Our HG Data for Salesforce Summer Release

    We’re excited to introduce the Summer 2018 release of our award-winning, HG Data for Salesforce app, which includes two ...

  • Sales & Marketing

    Intelliverse® Integrates HG Focus to Help Companies Accelerate Sales

    For 30 years, Intelliverse® has worked with companies of all sizes and industries to increase and accelerate sales, while ...

  • Sales & Marketing

    John Connell-HG Data’s New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape

    HG Data is pleased to introduce you to John Connell, our new VP of Digital Strategy.  John is an experienced digital product ...

  • Sales & Marketing

    Katie Bullard Talks Data Quality, ABM, & Triathlons

    DiscoverOrg has been a pioneer in the sales and marketing intelligence software industry since 2007. The DiscoverOrg platform ...

  • Sales & Marketing

    Know What Your Prospects Have Installed Before You Call with Technographics

     Our HG Data for Salesforce Lite Chrome extension makes it easy to know what hardware or software technologies your ...

  • Sales & Marketing

    Learn How HG Data Can Help You Close & Convert Opportunities Faster at Dreamforce 2018

    As an official sponsor of Dreamforce this year, we’ll be featuring our HG Data for Salesforce app and showcasing how sales ...

  • Sales & Marketing

    Marketing’s Evolving Accountability and The Future of Content Analytics

    Marketing has evolved into a profession significantly more complex and far-reaching than what it was in its early days. ...

  • Sales & Marketing

    Modern Analytics Uses Technographics to Maximize Business Intelligence

    For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support ...

  • Sales & Marketing

    Relieve Some GDPR Pressure with Account Level Data

    On May 25, the General Data Protection Regulation (GDPR) will go into effect. This means that companies who transact business ...

  • Sales & Marketing

    See How Intacct Improves Sales Focus and Close Rates

    Intacct provides award-winning, cloud based ERP software. Its solutions are used by companies of all sizes to improve ...

  • Sales & Marketing

    See How Technographics Can Help You Close and Convert Faster in 3-Minute Live Demo

    Register for this month’s Salesforce Demo Jam competition on April 19 for a quick, unscripted, live demo of how you can use ...

  • Sales & Marketing

    See How Terminus and SalesLoft use HG Data to Find the Right Prospects

    Summary HG Data, SalesLoft and Terminus recently shared the stage at RainMaker 2017 to discuss how technographics from HG ...

  • Sales & Marketing

    Take Your ABM Program to the Next Level with These Key Tactics

    In our last two posts on account based marketing (ABM) resolutions, we explored the data that goes into building a successful ...

  • Sales & Marketing

    Target Your B2B Display Ads More Effectively with HG Audience

    We’re excited to announce the launch of our new HG Audience segments designed to improve targeting for B2B digital ...

  • Sales & Marketing

    Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm

    2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology ...

  • Sales & Marketing

    Technographics Help Tegile Identify Accounts That Are 64% More Likely to Turn into Closed/Won Revenue

    Tegile, a Western Digital brand, makes all-flash and hybrid storage arrays that help organizations accelerate their ...

  • Sales & Marketing

    The Right Technographics for B2B Technology Marketers

    Why You Need Technographics If your sales and marketing teams are reaching out to prospective buyers, being relevant is an ...

  • Sales & Marketing

    The Top 5 Resolutions for ABM Success in 2018

    This post was edited on 1/24/2018 to include links to all 5 parts of our ABM Resolutions for Success blog series… And ...

  • Sales & Marketing

    Top 6 Revenue Generating Uses Cases for Technographics Webinar Recap

    In our recent “How Technographics Help You Find and Close Business Faster” webinar, we covered the top six revenue generating ...

  • Sales & Marketing

    Top 6 Use Cases for Technographics in B2B Sales & Marketing

    Technographic data shows you the hardware and software technologies companies use to run their business. By knowing the ...

  • Sales & Marketing

    Using Technographics to Identify Competitive and Complementary Products in Salesforce

    If your company offers a B2B technology product or service, one of the most valuable pieces of information you can know about ...

  • Sales & Marketing

    Using Technographics to Uncover New B2B Sales Opportunities in a Niche Market

    Customer Hubble is an integrated suite of business performance management apps from insightsoftware.com. It offers business ...

  • Sales & Marketing

    You Know You Need to Up Your ABM Game in 2018 – But Do You Know Why?

    We’re a week into 2018 – are you still working on those New Year’s resolutions? You’re no doubt committed to the ...

  • Sales & Marketing

    Zendesk Uses Technographics to Identify Competitors and Win Back Market Share

    The Company Zendesk provides a leading unified suite of products focused on improving customer relationships. Products on the ...

Tech Startup

  • Tech Startup

    6 Steps to Avoid Pitfalls and Problems After a Series B Funding Round

    “To be prepared is half the victory.” I’m opening with this quote from author Miguel de Cervantes as a way to lead into ...

  • Tech Startup

    8 Team Building Lessons

    There may not be a one-size-fits-all playbook to help startups build productive teams. And there’s no one way to transition ...

  • Tech Startup

    Better ABM from Better Data – A Series from HG Data & TechTarget

    We recently partnered up with TechTarget to develop a blog series centered around how you can extract the most value from ...

  • Tech Startup

    Driving Engagement and Sales Conversion

    Driving engagement and sales conversion in today’s market means increasing customer and prospect conversations through phone, ...

  • Tech Startup

    HG Data Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event

    Students from the UCSB Data Science Club were recently invited to HG Data headquarters to participate in an eight-hour ...

  • Tech Startup

    John Connell-HG Data’s New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape

    HG Data is pleased to introduce you to John Connell, our new VP of Digital Strategy.  John is an experienced digital product ...

  • Tech Startup

    Katie Bullard Talks Data Quality, ABM, & Triathlons

    DiscoverOrg has been a pioneer in the sales and marketing intelligence software industry since 2007. The DiscoverOrg platform ...

  • Tech Startup

    Marketing’s Evolving Accountability and The Future of Content Analytics

    Marketing has evolved into a profession significantly more complex and far-reaching than what it was in its early days. ...

  • Tech Startup

    Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm

    2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology ...

  • Tech Startup

    The Holy Grail of Data for B2B Technology Companies

    In our company video, you mention that HG stands for the Holy Grail of Data and that the mission of the company is to live up ...