HG Insights CEO Named One Of The “Top 50 Women In Business”

HG Insights CEO Named One Of The “Top 50 Women In Business”

HG Insights CEO Elizabeth Cholawsky was recently recognized as one of the “Top 50 Women in Business”  Each year, the Pacific Coast Business Times honors 50 distinguished leaders in corporate and non-profit organizations for their outstanding accomplishments. The nominations for this special report are based on each individual’s achievements, broader community role, and defining career […]

Market Share Calculator

Market Share Calculator

Knowing your worth as a company means more than just having a solid understanding of your discrete profitability. You also need to understand how your organization measures up next to your top competitors, and in the industry as a whole. Having these critical fiscal facts in your back pocket can provide your organization with strategic […]

NetApp Depends on HG Insights Data

NetApp Depends on HG Insights’ Data

How NetApp uses HG Insights’ contract, install, and spend data, account intelligence, and award-winning customer support to win their markets NetApp is an intelligent data infrastructure company that provides unified data storage, integrated data services, and cloud operations solutions to enterprise customers. NetApp has depended on HG Insights’ data since they first discovered it, and has […]

Competitive Marketing Intelligence: A Complete Guide

Competitive Marketing Intelligence: A Complete Guide

What is competitive marketing intelligence? Competitive intelligence has long been used by sales and marketing teams to build the ‘big picture’ of competitors’ offerings, customer preferences and the most promising differentiators for sales and marketing activities. Competitive marketing intelligence takes this process a step further. On top of building out the big picture for where your product […]

What Is Technical Marketing?

What Is Technical Marketing?

At some point in your life, you will acquaint yourself with a “sneakerhead,” a cute term for a die-hard sneaker enthusiast. To a sneakerhead, a sneaker is much more than an essential component of the human wardrobe. The subculture surrounding sneakers has transformed shoes into an intricate form of self expression – it’s a culture […]

What is a Growth Engine?

What is a Growth Engine?

Consistent growth is what enables a company to move from startup to a top market competitor operating on a global scale. In order to achieve consistent growth, businesses must find a way to drive scalability and avoid the organizational roadblocks of underperformance and market interruptions. That’s where the growth engine comes in. When we talk […]